BC Advantage - 2019 Issue 1

2018s Biggest Trends in Healthcare Marketing

The new year is here, and it's the ideal time to look at what trended during 2018 in the healthcare marketing world. Those looking forward to a successful marketing year in 2019 can adopt or tailor their strategies to build on those trends, while keeping an eye out for new ones on the horizon.More Intuitive Patient PortalsMany healthcare practices launched patient portals a decade or so ago, when that technology was the newest big thing in the industry. However, during the intervening years, they didn't make them more user-friendly or easier to navigate, and because of that, most...

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