BC Advantage - 2014 Issue 10

Marketing Your Practice in Today's Healthcare Arena

Building a medical practice is harder than ever. Many specialists face a crowded market, and primary care physicians are getting direct competition from retail clinics. A phone book listing and a hospital affiliation are no longer enough to establish a strong patient base.Physicians today must take an entrepreneurial approach to marketing-actively seeking out new patients and referral sources. Entrepreneurial marketing does not need to be expensive. Practices can achieve good results with a few effective techniques. Administrators and managing physicians often view marketing solely as advertising to attract new patients. Marketing is stereotyped as newspaper ads, billboards, and...

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