BC Advantage - 2005 Issue 12

Outsource the Outsourcing

By now, nearly everyone understands the logic of offshoring. Why keep noncore functions in-house when you can contract them out to lower-cost providers overseas? Less obvious is how to put that understanding into practice--that is, how do you actually create a global organization able to operate across multiple time zones and tricky cultural and linguistic divides? Few owners of fast-growing companies have the time or expertise to find, let alone manage, contractors in the Philippines or India. And if it's not done right, outsourcing can turn on you, leading to bigger problems than those it was meant to solve...

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