BC Advantage - 2010 Issue 5

The Paradox of Prosperity- Does More Mean Less?

In his book, 'A Whole New Mind, author Daniel Pink tells us that  "The paradox of prosperity is that while living standards have risen steadily decade after decade, personal, family, and life satisfaction haven't budged.  That's why more people-liberated by prosperity but not fulfilled by it-are resolving the paradox by searching for meaning." As Americans, we have the highest standard of living, yet we rank somewhere in the middle in terms of fulfillment and health. Tragic! We have more than enough stuff to make us happy and yet most of us are not feeling it.  Ever...

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