BC Advantage - 2018 Issue 7

My Secrets to Marketing to Doctors Part II

In Part I, I shared some of my secrets to marketing to doctors, including getting past (or working with) the "gatekeeper," presenting yourself and your company as professional, including the way you dress, your marketing materials, business cards, etc., overcoming the "fear factor" involved with change, keeping your name "top of mind" and so forth. Now let's focus on specific ways to approach a doctor. One of the things that will appeal to a doctor is the fact that you are an "expert" in your field.  One way to do that is to build credibility by...

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