BC Advantage - 2024 Issue 12

3 Steps Organizations Can Take to Boost New Patient Acquisition

In the digital age, effective strategies for new patient acquisition involve several key components. Centralizing and optimizing provider and location data to ensure accuracy across digital platforms is a crucial first step. It not only enhances the consumer experience and improves operational efficiencies, it can even help prevent care gaps.    Ensuring accurate provider data and appointment availability across various channels, including health plan sites and search engines, can improve providers' broader digital presence and facilitate direct scheduling from these platforms.    Understanding the Impact of Patient Preferences on New Patient Acquisition   A majority of today's...

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