BC Advantage - 2014 Issue 8

Strategic Marketing for Today's Challenging Environment

By: Dave Jakielo, CHBMEAlthough there is some controversy as to who is credited with saying, "If you always do what you've always done, you'll always get what you've always got," it really doesn't matter who said it first-this famous quote has been attributed to both Henry Ford and Mark Twain, what matters is that it is still extremely relevant when talking about how to grow a Medical Billing company.For the first time in our history we can lose long-term customers even when we are providing excellent service. Some companies are losing clients due to hospitals purchasing practices...

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