BC Advantage - 2022 Issue 8

Thoughts Had...Lessons Learned ® The Selling of Marcus Welby, M.D.

The first article I ever wrote for BC Advantage (BCA) Magazine was for the March/April 2017 issue. It was wishfully titled, "An Alternative to Private Practice Extinction." It is hard to believe how much the healthcare industry has changed in those five years-and continues to rapidly change. My observation of the responses by the Independent Physician Owned Practice (IPOP) to these changes and challenges is that the majority of IPOP physicians chose to travel one of the other paths I mentioned in my article instead of remaining on the path as an IPOP like I had recommended. COVID...

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