BC Advantage - 2019 Issue 1

Tips for Strong Patient Retention Strategies

Research shows that losing an existing patient is exponentially more expensive than acquiring a new one. One compelling reason is that approximately 80% of revenues will be generated by existing customers or patients. But the majority of healthcare practice marketing efforts are focused exclusively on new patient acquisition. These stats underscore the need to consciously incorporate effective patient retention strategies into every healthcare practice marketing and management plan.Technology Offers Multiple SolutionsAppropriate technology can have a multifaceted impact to enhance patient retention efforts. The right automated systems can help to streamline healthcare practice processes, resolve inefficiencies, eliminate human oversight...

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