decisionhealth Newsletters, Part B News - 2022 Issue 6 (June)
To add a non-medical service to your business, avoid 3 crucial errors
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Article Overview
This article is for physicians, practice managers, consultants, and other healthcare business leaders considering the addition of non-medical services to a medical practice. It explains why these offerings require advance planning, market research, financial preparation, organizational structuring, and risk controls, and it highlights common operational and legal pitfalls to avoid when expanding a practice’s service mix.
Why This Topic Matters
Adding non-medical services can create new revenue and improve the patient experience, but poor planning can expose a practice to financial, liability, privacy, and organizational problems. Understanding the broad business and compliance issues helps readers evaluate whether such an expansion is practical and how to approach it responsibly.
Article Sections
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Don’t skip the forward planning and research
This section covers the importance of aligning a new service with the existing practice, assessing patient interest, and evaluating local competition before launching. It emphasizes gathering feedback and confirming that the idea fits the practice’s goals and patient base.
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Don’t dive in without understanding the work involved
This section focuses on the business preparation needed before opening a new service line, including financial planning and organizational structure considerations. It also addresses the role of outside experts and the importance of not ignoring professional advice.
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Don’t skimp on risk evaluation and reduction
This section discusses operational safeguards needed when a practice adds a non-medical service, including privacy, liability, and staffing concerns. It also touches on insurance coverage, service attribution, and training for staff involved in the new offering.
What You Will Learn
- How to evaluate whether a non-medical service fits a medical practice
- What kinds of planning are important before launching a new service line
- Why patient demand and local competition matter in expansion decisions
- How practice structure can affect liability and ownership considerations
- What risk-reduction topics should be reviewed when medical and non-medical services coexist
Who Should Read This
- Physicians
- Medical practice managers
- Healthcare consultants
- Practice administrators
- Healthcare attorneys
- Compliance and risk professionals
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