DecisionHealth, DecisionHealth - 2012 Issue 3 (March)
Be careful with online coupons; consider for select services only
The online discount craze perpetrated by websites such as Groupon and Living Social may help you attract new patients and fortify your bottom line, but your potential exposure to anti-kickback violations might not be worth the risk, experts say. The Oregon Board of Chiropractic Examiners tackled the online coupon issue during a meeting in July and created its own administrative rule to prohibit chiropractors from engaging in fee-splitting arrangements with sites such as Groupon.
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