tci Medicare Compliance & Reimbursement - 2004 Issue 18

Health Plans: New Rx Cards Shake Up Managed Medicare Market

Insurers hope to use the cards to drive business for Medicare Advantage products.Phase I of the Medicare drug benefit begins June 1 as several health plans will start marketing their new prescription drug cards. The Department of Health and Human Services announced its approval of 28 companies -- mostly health plans and pharmacy benefits managers -- to sponsor the new drug discount cards March 25, then added another 12 to the list on April 19. Some of the companies will offer more than one card, so there will be 40 nationwide cards and another 21 offered in...

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