tci Medicare Compliance & Reimbursement - 2007 Issue 27

INDUSTRY NOTES: Managed-Care Growth Could Slow Due To Marketing Woes

Plus: AMA doesn't want the government meddling in how physicians treat patients.Seven large health insurers have volunteered to temporarily stop marketing their Medicare Advantage plans, according to the Centers for Medicare & Medicaid Services (CMS).The seven insurance companies are United Healthcare, Humana, WellCare, Universal American Financial, CoventryHealth Care, Sterling Life Insurance and BlueCross BlueShield of Tennessee.The marketing hiatus comes amid allegations of misleading and aggressive sales practices by what CMS called "rogue agents" employed by the insurers. The questionable marketing practices in turn led to patients who are poorly informed about their enrollment status and Medicare...

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