tci Medicare Compliance & Reimbursement - 2004 Issue 10

Medicare Advantage: Medicare Plans Must Win Back Skeptical Seniors

Benes who were 'abandoned' by M+COs in the past will need extra wooing.Health plans thinking of jumping back into Medicare thanks to the increased federal funding should be warned that winning customers will be harder than they think.Until Congress passed the Medicare reform bill last December, the last few years saw more and more health plans leaving the Medicare program due to its low reimbursement rates. As a result, many seniors who had joined M+COs in the mid-'90s were left out in the cold -- and jilted customers have long memories.Warning: Seniors "are concerned about the...

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