PHARMACEUTICALS: Ad Rules: Drug Makers Doing It For Themselves
Critics question appropriateness of PhRMA making DTC ad guidelines.The trade association that represents most of the country's leading drug makers unveiled a document it says will act as a compass for companies advertising products to consumers. But critics made it immediately clear that they'd sooner leave a fox in charge of a sheep herd than let the pharmaceutical industry police itself.On August 2, the Pharmaceutical Research and Manufacturers of America released "PhRMA Guiding Principles Direct to Consumer Advertisements About Prescription Medicines," a list of 15 "guiding principles" that PhRMA wants its drug making clients to adopt...
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