tci Medicare Compliance & Reimbursement - 2005 Issue 34

PHARMACEUTICALS: Feds Keeping An Eye On PDP Advertising

Physician PDP promotion also under watch.On the heels of the Center for Medicare and Medicaid Services' announcement that Medicare prescription drug plans will offer coverage at a lower cost than first expected, the agency has now released new guidelines for how companies can market that coverage.Fueling the already intense competition for beneficiaries' drug-plan dollars are CMS' findings that drug plans' average monthly premium will be $32.20, about $5 less per month than previously estimated. This means that the total cost to government should be $15 less per month for each beneficiary than was first thought, which...

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