tci Medicare Compliance & Reimbursement - 2005 Issue 40

PHARMACEUTICALS: Legislators Sound FDA Intervention Call On Drug Ads

Officials: DTC tactics are dangerous and misleading.As more revealing data become available on pharmaceutical companies' direct-to-consumer advertising and its effects on prescribing trends, panelists from influential organizations have shed some light on the real impact of DTC ads--and why the Food and Drug Administration hasn't stepped in yet.At the Sept. 29 Senate Special Committee on Aging hearing concerning DTC drug advertising's impact on seniors' health and health care costs, committee chairman Sen. Gordon Smith (R-OR) asked panelists to address research suggesting that advertising encourages individuals to learn more about symptoms of and treatment for undiagnosed conditions. He...

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