tci Medicare Compliance & Reimbursement - 2004 Issue 8

Politics: GOP-Connected Firm Big Player On Medicare Ads

Are the new TV spots public service announcements or Bush reelectionAlexandria VA-based National Media Inc. is buying $9.5 million worth of television advertising to air a 30-second commercial aimed at Medicare beneficiaries about the new prescription-drug law. The contract is part of a $12.6 million overall advertising effort on the law that is being conducted with federal funds, the Associated Press reports.The ad campaign already was being criticized by congressional Democrats and even some conservative groups for being more election-year puffery than solid information. But the criticism has stepped up with the involvement of National Media...

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