tci Medicare Compliance & Reimbursement - 2018 Issue 3

Practice Management: Manage Your Online Image or Suffer the Consequences

Hint: Audit your cyber outreach to keep it legal and HIPAA-compliant. Before the onslaught of physician review sites made healthcare a fierce competition, word-of-mouth correspondances and physician referrals drove practice profits. But today offering up your opinion is easy and expected, and tech-savvy patients often post their critiques before they leave the examination room. More often than not, these negative results can be detrimental to a practice's bottom line. However despite the shortcomings of digital profiles, they are essential, drive revenue, allow for greater local and national visibility, and make you a more viable healthcare provider. Today's market demands...

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