tci Medicare Compliance & Reimbursement - 2003 Issue 14
Quality Improvement: NEWSPAPER ADS COMPARING HHA OUTCOMES WEEKS AWAY
The Centers for Medicare & Medicaid Services will trumpet home health agency patient outcomes in a "significant number" of newspapers in eight states, CMS says, and affected agencies should use the next few weeks to prepare for the onslaught of public scrutiny. CMS hasn't determined exactly how many advertisements it will run, but at least two ads will appear in each state involved in the home health quality initiative, said Rob Sweezy, director of the CMS Office of Public Affairs, in a March 27 HHQI open door forum. Some pilot states will see more ads than others, Sweezy noted...
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