tci Medicare Compliance & Reimbursement - 2019 Issue Q4

Social Media: Encourage HIPAA-Friendly Social Media Policies

Tip: Know how HIPAA impacts your practice social media. Medicare providers use social media for marketing purposes every day. But a recent case highlights the importance of revisiting HIPAA with your staff before too many details about your practice and your patients are revealed online. Background: The Dallas-based dental practice Elite Dental Associates settled with the HHS Office for Civil Rights (OCR) for unlawfully exposing a patient’s protected health information (PHI) via social media. Elite will pay $10,000 to the feds for the HIPAA violation; plus, the dentist will enter into a two-year corrective action plan (CAP)...

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