tci Outpatient Facility Coding Alert - 2018 Issue 1
Avoid False Advertising and Comply With FTC Guidelines
When it comes to patient testimonials, honesty is always the best policy. Any advertising you do must comply with Federal Trade Commission (FTC) guidelines, which aim to prevent "unfair methods of competition in or affecting commerce." The FTC's guidelines aren't federal regulations, so there are no civil penalties involved. But you could be investigated for false or deceptive advertising practices. That could lead to attorney's fees, court costs, and compensation for those affected by false advertising. Be Careful What You Promise A big draw for patients to come to your center is your track record of clinical results...
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