tci Part B Insider - 2005 Issue 7

Counseling: Can You Bill For A Get-To-Know-You Visit?

Don't bill the patient for a marketing service, expert warnsA new patient is thinking of moving over to your practice, but she wants to meet the physician first to make sure it's a good fit. Can you bill for this visit?Some physicians would like to. After all, it's 20 to 30 minutes of the physician's time. But billing for this service can be tricky at best. "What's the medical necessity of the visit?" asks Devona Slater, consultant with Auditing for Compliance and Education in Leawood, KS. "It's really a marketing service."You may be able to bill...

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