tci Part B Insider - 2007 Issue 26

STUDIES & SURVEYS: Say Goodbye To Drug Reps -- And Gain An Extra $12,000

Try this: Accept samples, but no chit chatEver hear the expression -There's no such thing as a free lunch-? This may be especially true when it comes to that free drug-rep pizza your doctors are snarfing.Your doctor spends an average of 60 minutes per week talking to drug company reps, according to a study by Health Strategies Group. If your doctor used that time on four established-patient visits with Medi-care patients and billed 99213 for each of them, you-d collect about $60 per visit.That adds up to about $240 per week and an extra $12,000 over...

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